Exploring the Sunny Side of Style: A Guide to Sunglasses Brands in Australia Featuring Edera
by Nesrine Khemiri
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Australia’s sun-drenched landscapes and vibrant urban scenes make sunglasses not just an accessory but a necessity. From Bondi Beach to the bustling streets of Melbourne, Aussies are known for their love of eyewear that blends functionality with fashion. Here’s an exploration of some of the best sunglasses brands in Australia, with a special focus on Edera Eyewear.
Edera stands out in the Australian market for its commitment to minimalist elegance and high-quality craftsmanship. Based in Australia, Edera crafts each pair of sunglasses with Italian Mazzucchelli acetate, emphasizing durability, lightness, and a luxurious feel. The brand partners with ZEISS for their lenses, ensuring 100% UV protection and optical clarity. Edera’s designs are inspired by romantic minimalism, offering a timeless appeal that transcends seasonal trends. Their sunglasses are unisex, designed to complement any wardrobe, making them a favourite for those who appreciate understated sophistication.
Le Specs is perhaps one of the most iconic Australian sunglasses brands. Since its inception in 1979 on Bondi Beach, it has been known for its accessible yet stylish range. Le Specs has a rich history of collaborations with fashion icons and celebrities, offering everything from retro-inspired frames to modern, edgy designs. Its sunglasses are celebrated for their quality, affordability, and ability to make a bold fashion statement.
Local Supply, born in Bondi, is another brand making waves with its commitment to sustainability. Their frames are made from bio-acetate, which is fully biodegradable, aligning with the eco-conscious consumer’s ethos. Local Supply provides a variety of styles, all crafted to withstand the harsh Australian sun while maintaining a chic, local vibe.
For those seeking luxury, Pacifico Optical offers premium handmade sunglasses designed in Bondi. Using the finest German and Italian materials along with Carl Zeiss Vision lenses, Pacifico Optical caters to those who demand the best in both protection and style. Their range evokes a beach-loving Aussie lifestyle, combining luxury with practicality.
Quay Australia has made a name for itself by offering affordable, trendy sunglasses loved by influencers and celebrities alike. Known for their wide array of styles from aviators to cat-eye frames, Quay sunglasses are perfect for those looking to stay on-trend without breaking the bank. Their global appeal is a testament to their understanding of contemporary fashion needs.
AM Eyewear has been a staple since 2003, focusing on artisan craftsmanship and a passion for classic styles with a modern twist. Their sunglasses are made from plant-based acetate, showcasing a dedication to both quality and sustainability. AM Eyewear’s pieces are designed for the fashion-conscious individual looking for sunglasses that are both stylish and environmentally responsible.
Vehla, although newer on the scene, has quickly gained recognition for its quality and style. Their metal and acetate frames have sold out multiple times, proving their popularity. Vehla aims to create functional accessories that don’t compromise on style, appealing to both local and an international audience.
OTIS Eyewear, born on Western Australia’s rugged coast, focuses on durability and adventure. Their sunglasses are known for being 12x more scratch-resistant than standard plastic lenses, thanks to their 100% thermally-hardened mineral glass lenses. OTIS combines eco-friendliness with performance, offering a range perfect for those with an active lifestyle.
Conclusion
The Australian sunglasses market is diverse, with brands like Edera Eyewear leading the charge in minimalist design and quality craftsmanship. Whether you’re drawn to sustainability, luxury, or affordability, there’s an Australian brand for you. Each brand brings something unique to the table, ensuring that everyone can find a pair of sunglasses that not only protects but also defines their style. From the beaches of Bondi to the cityscapes of Sydney, these brands encapsulate the essence of Australian fashion - vibrant, innovative, and always with an eye on the sun.